Creative Strategist & Designer

April 2017 - present

  • Leading and facilitating a collaborative strategic and creative team by inspiring, listening to, editing, and molding the direction of the work
  • Managed and produced all video assets for a global employee incentive program for hotel conglomerate, InterContinental Hotels Group
  • Concieved and produced all digital creative for Veritex Bank, CPRT and Holiday Inn Hasbrouck Heights
  • Developing overall content strategy, authoring inspiring content across print and digital channels
  • Led conception and production of an interactive exhibit at SXSW 2019 for Irving Convention and Visitor’s Bureau
  • Developing overall content strategy, authoring inspiring content across print and digital channels
  • Led conception and production of an interactive exhibit at SXSW 2019 for Irving Convention and Visitor’s Bureau

Irving Convention & Visitor's Bureau

SXSW 2019 Activation

Irving, TX is located in the heart of the Dallas-Fort Worth metroplex. With the opening of the mega-entertainment complex, the Toyota Music Factory, the city has made a Texas-sized debut in the live music scene. I conceived and executed an interactive experience at SXSW, one of the biggest music festival in the world, as a stage to put Irving on the map as a premiere music destination.

As an engaging activity backed by keepsakes and incentives, a 1,600 square mosaic was created through the people and spirit of SXSW. This graphic emulated transformation. In Irving, transformation is exactly what’s on the agenda.

Veritex Community Bank

True To You

Veritex Bank is rooted in the statement: ‘Truth in Texas Banking’. Through my creative strategy, MSC created the ‘True to You’ campaign, which spanned across multiple mediums, including print, digital, and social. Whoever the customer may be and whatever values they might hold, our narrative is built off Truth. Whether it is their success, family, dream or future, this campaign allows us to relate to what they hold true.

In its infancy, Veritex Bank built its identity on community values and prided itself on being your neighbor as well as your banker. Now Veritex is over 15 years old. As the bank has grown to over an $8 billion entity, it was time to polish up the brand.

International Hotel Group (IHG)

Buccaneer's
Bounty

IHG partnered with MSC to create Buccaneer’s Bounty, an integrated learning tool designed to incentivize hotel salespeople across the US, Canada, Mexico and Brazil to become experts in IHG’s Business Edge Program. The program, meant to empower small and medium sized business to take control of their business travel, would allow sales people to build more a more diverse client portfolio, thereby increasing the hotel’s overall sales and occupancy potential.
Buccaneer’s Bounty helped hotel sellers become experts in the program through a combination of physical activation kits, informational videos that were creatively produced to match the overall theme of the campaign, a digital game with weekly challenges that drove hotel sellers to learn about the program, and consistent, automated communication based on a hotel seller’s activity in the program. Participation was further incentivized through the use of instant win prizes.
With this integrated approach, IHG was able to roll out the Business Edge program to its salespeople across thousands of hotels and introduce them to the robust selling tools available through IHG.

Web Design & Development

Let's Chat.

drop a line or Take A Glance.

Contact
Resume
Portfolio