Communications Strategist
JP Maloney
Experienced interpersonal communicator and problem solver. A breadth of leadership experience in agency communications and a non-profit organization results in the ability to effectively lead, communicate, and collaborate with internal and external teams, and partners.
Passionate about uniting communities and building engagement to deliver quantitative and qualitative business results
Insatiably curious, dynamic, passionate brand strategist with a breadth of experience in building on human insights, developing sharp creative campaigns through the strategic guidance and development of ideas.
Drive and own the process to generate and sell-in creative campaigns, actionable and unique strategies and ideas, while demonstrating in-depth knowledge of the client’s business and its target audiences. From big-picture thinking to tiny details, I aim to connect meaningful storytelling with compelling visuals to create unforgettable experiences.
Brand Strategist | MSC
April 2017 - present
- Develop a holistic brand strategy based on solid insights gleaned from social and conversational trends, company goals, and brand values to inspire creative teams to develop the best marketing path across all platforms
- Ensure all creative work and strategies are underlined with consistent brand narrative, visuals, language, and tone throughout all communication
- Drive all content marketing, social media, and brand messaging strategies to help clients build rich brand narratives, develop meaningful customer experiences, and achieve business objectives
- Collaborated with cross-functional project teams to create and implement a results-driven global employee incentive program for hotel conglomerate, InterContinental Hotels Group
- Formulated strategic vision and lead the creative planning process for the Irving Convention and Visitor’s Bureau interactive exhibit at SXSW 2019
- Drive and own the process to generate and sell-in creative campaigns, actionable and unique strategies and ideas, while demonstrating in-depth knowledge of Hilton, Veritex Bank, and CPRT's business and its target audiences
Brand Strategist | MSC
April 2017 - present
- Develop a holistic brand strategy based on solid insights gleaned from social and conversational trends, company goals, and brand values to inspire creative teams to develop the best marketing path across all platforms
- Ensure all creative work and strategies are underlined with consistent brand narrative, visuals, language, and tone throughout all communication
- Drive all content marketing, social media, and brand messaging strategies to help clients build rich brand narratives, develop meaningful customer experiences, and achieve business objectives
- Collaborated with cross-functional project teams to create and implement a results-driven global employee incentive program for hotel conglomerate, InterContinental Hotels Group
- Formulated strategic vision and lead the creative planning process for the Irving Convention and Visitor’s Bureau interactive exhibit at SXSW 2019
- Drive and own the process to generate and sell-in creative campaigns, actionable and unique strategies and ideas, while demonstrating in-depth knowledge of Hilton, Veritex Bank, and CPRT's business and its target audiences
Irving Convention & Visitor's Bureau
SXSW 2019 Activation
Irving, TX is located in the heart of the Dallas-Fort Worth metroplex. With the opening of the mega-entertainment complex, the Toyota Music Factory, the city has made a Texas-sized debut in the live music scene. I conceived and executed an interactive experience at SXSW, one of the biggest music festival in the world, as a stage to put Irving on the map as a premiere music destination.
As an engaging activity backed by keepsakes and incentives, a 1,600 square mosaic was created through the people and spirit of SXSW. This graphic emulated transformation. In Irving, transformation is exactly what’s on the agenda.
Veritex Community Bank
True To You
Veritex Bank is rooted in the statement: ‘Truth in Texas Banking’. Through my creative strategy, MSC created the ‘True to You’ campaign, which spanned across multiple mediums, including print, digital, and social. Whoever the customer may be and whatever values they might hold, our narrative is built off Truth. Whether it is their success, family, dream or future, this campaign allows us to relate to what they hold true.
In its infancy, Veritex Bank built its identity on community values and prided itself on being your neighbor as well as your banker. Now Veritex is over 15 years old. As the bank has grown to over an $8 billion entity, it was time to polish up the brand.
InterContinental Hotel Group (IHG)
Buccaneer's
Bounty
Web & Graphic Designer | malogna designs
February 2014 - Present
- Maintain design workflow, processes and project management establishing priorities and meeting deadlines
- Developed numerous marketing programs (logos, brochures, newsletters, infographics, correspondence materials, presentations, and advertisements) and guaranteed that they exceeded client expectations
- Design and Develop responsive pages and templates for use in a WordPress development environment
- Handling all composition, color, illustration, typography, and branding for
projects
- Creating homepage and sub-page assets for both desktop & mobile experiences
- Designing images, icons, and banners with animation for web projects
- Manage design Projects and work closely with clients to manage expectations and status of project
Web & Graphic Designer malogna designs
February 2014 - Present
- Maintain design workflow, processes and project management establishing priorities and meeting deadlines
- Developed numerous marketing programs (logos, brochures, newsletters, infographics, correspondence materials, presentations, and advertisements) and guaranteed that they exceeded client expectations
- Design and Develop responsive pages and templates for use in a WordPress development environment
- Handling all composition, color, illustration, typography, and branding for
projects
- Creating homepage and sub-page assets for both desktop & mobile experiences
- Designing images, icons, and banners with animation for web projects
- Manage design Projects and work closely with clients to manage expectations and status of project
Executive Director Music Is Our Weapon
March 2013 - December 2017
Non-profit providing those suffering from Alzheimer’s and dementia with sentimental music to reconnect them with their past and increase quality of life.
- Provided over 5,000 nursing home residents in over 50 memory care communities with access to our personalized music kit
- Hosted an official SXSW 2017 Panel Discussion attended by over 300 people
- Programming featured on Huffington Post, WFAA, Dallas Morning News, Dallas Observer and Alzheimers.net
- Created operational policies and processes for all programming
- Served as the primary spokesperson to the organization’s constituents, the media and the general public
- Directed marketing strategy and development for organization
- Gained over 10,000 combined followers on Facebook, Twitter, Instagram
- Supervise and collaborate with organization’s staff
- Oversee organization’s Board and committee meetings
- Oversaw all aspects of event planning and management, including internal and external events
As Seen On
Web Designer | malogna designs
April 2017 - present
- Leading and facilitating a collaborative strategic and creative team by inspiring,
listening to, editing, and molding the direction of the work
- Managed and produced all video assets for a global employee incentive program for hotel conglomerate, InterContinental Hotels Group
- Concieved and produced all digital creative for Veritex Bank, CPRT and Holiday Inn Hasbrouck Heights
- Developing overall content strategy, authoring inspiring content across print and digital channels
- Led conception and production of an interactive exhibit at SXSW 2019 for Irving
Convention and Visitor’s Bureau
In their words.
In their words.
